Silent Noise Art Series
Charlie O'Brien of Silent Noise has developed a second tier offering packaged under his Art Series labels. These wines are made for drinking young and hold the promise of a good time. The labels capture the vibrant essence of the wines and visually describe the heady feeling of imbibing these luscious wines. The labels are eye-catching and demanding of attention and convey a sense of fun that helps connect with the youthful spirit of the target audience.
In collaboration with Charlie and his artist friends, each label illustration playfully mirrors the unique character of the wine it represents and is complemented by witty and engaging copy. Strategic cropping of imagery and the use of bold, dynamic colours - the labels convey the fun and exhilarating experience of enjoying these wines. Each label is crafted to catch the eye and resonate with a younger audience, promising a fun and memorable drinking experience.
The wine varieties are diverse, some experimental and unfamiliar. These include FO Shiraz, MF Grenache, FRO Frontignac, SGZ (Shiraz, Grenache, Zinfandel), MOFO Bianco (Zibibbo, Greco di Tufo, Fiano, Vermentino, Pinot Grigio), Uva di Troia and HO Riesling.
Illustrations by Em Fennell, Stephen Homewood, Maddie Cole, Cold Ghost and Leith Kennedy.
We are so delighted that in 2021 FO Shiraz was voted by the Stewards of McLaren Vale Wine Show as "best label in McLaren Vale" whilst Charlie's MF Grenache celebrated fantastic success winning 4 trophies - including Best Grenache. Most recently the MF Grenache came equal second with 96pts in James Halliday Grenache Challenge. Congratulations Charlie!