Global Pumps

Global Pumps (formerly All Pumps Supplies) was founded in 1977 filling the need for a versatile and service orientated specialist pump supplier for the range of pumping equipment used by industry, mining, government and municipal authorities, hydraulic and mechanical services, civil engineers and contractors.

By comparing against existing competitors a decision was made to use fluoro green as a means of standing out from the crowd. It also reflects the 'high-vis' nature of their products work environment. All collateral from stationery to brochures was treated with a clean, crisp layout to help make technical information easily digestible.

Brand Strategy
Brand Identity design
Brand Programme