Commercial & General

Commercial & General is one of Australia’s most respected and fastest growing property development leaders. They develop, construct, manage and invest – together with their investor clients – in high quality commercial, industrial and residential properties throughout Australia. The C&G Group has a highly experienced, multi-disciplinary team of 46 people who underpin the success and growth of the business and consistently deliver holistic development solutions.

With the growth of the business we were engaged to develop a strategic brand architecture for the C&G Group under which currentand future sub-brands/products can sit. We established a “family“ of recognisable products and services that links seamlessly with the Commercial & General brand. It was essential that we maintained the integrity and kudos of the original brand. Applications to date have included powerpoint and conference presentations, large investment documents in both digital and print format.

Branding Strategy