Detour Design Studio
Brand + Communications
Ali and Mark Lewis migrated to Australia from the UK in 2014 settling in picturesque township of Piccadilly in the Adelaide Hills. The property needed to accommodate Ali’s equestrian love and as a bonus, a small vineyard producing quality Chardonnay fruit was already well-established.
What started as a whimsical pipe-dream of producing boutique wines under their own label has become a reality with the birth of their own Piccadilly Vineyards brand. Their first offering is a delicious Blanc de Blancs aptly named Piccadilly Circus - the very place they met in London and ties in perfectly with their new home in the Piccadilly Valley.
Piccadilly Circus Blanc de Blancs holds the promise of something festive and a guaranteed good time. The label is symbolic of the location, with the circle referencing the famous roundabout. It also represents a wedding band to demonstrate the enduring love between our clients. The coloured rings on the label represent the layers of complexity and flavour profile of the wine...derived from a collaborative quasi-synesthesia. It was essential that the packaging developed be distinctive amongst other Blanc de Blancs in local and international markets and challenge the more traditional offerings in this product space.
The Piccadilly Vineyard brandmark reflects the linear nature of the vineyards, revealing a serif PV that acknowledges our clients’ traditional English heritage .