Kangarilla Road is a long standing client of Detour’s based in McLaren Vale. Established in 1997, they are a family run winery who produce great wines to be enjoyed at any time but always with good friends. They make elegant wines that are a unique expression of each style, showing restraint, fine textural qualities and varietal integrity and clarity.
The brand has evolved over the years, but the leaf concept depicting each variety has remained strong. The simplicity of these labels combined with elegant illustrations continue to make Kangarilla Road distinctive and easily recognised in the market place. The consistent and considered application of the leaves have helped build the Kangarilla Road brand experience - from website, cellar door, signage, advertising and merchandise.
Kangarilla Road also produces a range of second tier labels, each slightly cheeky and quirky in their execution that depicts the personality and heritage of the wine’s namesake and the gquirky humour of the owners! These products have been well received by consumers and importantly the designs are relevant to their respective price ranges without diminishing the Kangarilla Road brand.