Detour Design Studio
Brand + Communications
Country Living Dentistry
Formerly operating from within the Keith Area School, Country Living Dentistry embarked on the construction of a purpose built, state of the art clinic in 2016, which provided a fantastic opportunity to create a new brandmark to signal the move, the change in ownership and reposition the business.
It was essential that the new branding reflect the client-centric service and philosophy of the clinic, be dynamic and fresh yet professional to capture the personality of the team. It needed to appeal to and attract new clientele whilst maintaining the continuity of service and care for existing clientele.
As the new premises formed an important part of this branding process - it was essential that the graphic design and architectural components were integral to each other with a seamless connection across the two disciplines - from the selected colour palettes, materials, fabrication, finishes, textures etc.
The end result has been a huge success, reinforced the Country Living Dentistry brand and delivered an holistic experience for clientele.