Detour Design Studio
Brand + Communications
The Adelaide City Centre is the ‘retail hub’ of the state and such an important part of South Australia. It is constantly changing and growing, and CitySA was designed and created specifically to attract people into the City to discover these diverse and unique retail experiences.
CitySA was an exciting experiment driven by David West of Premier Retail Marketing - a passionate ambassador for South Australia. The magaznie showcased the wide variety of retailers, centres, cafes and restaurants in the Adelaide CBD and North Adelaid and highlighted the diversity and choice of retailers and businesses in the Adelaide City Centre as well as discovering the unique and hidden retail gems opening in side streets and laneways.