Detour Design Studio
Brand + Communications
Cheesman Architects is a South Australian practice recognised for its innovative design, collaborative approach and technical excellence. Originally established in 1986 by its founder Rob Cheesman, the practice continues to flourish under its 2 new directors, James Sage and Peter Petrou.
This change in guard provided an opportunity to rebrand the company and to reinforce Cheesman’s multiple design disciplines and acknowledge the firms attention to detail and ‘whole of project’ consideration to its work.
The identity is modern, modular, reflects a simple floorplan whilst integrating the letters CA. It is simple yet relevant to their profession and is flexible in it’s variety of applications.
The modular nature of the brandmark means that it can be used as the foundation from which to develop a series of dynamic patterns. These have then been implemented to deliver the Cheesman Architects visual brand experience.