Bellberry is a private, independent not-for-profit organisation founded 10 years ago with the dual aims of protecting the welfare of human research participants and improving the quality, efficiency and effectiveness of research in Australia.
Genetic coding was the foundation for the Bellberry branding and utilises the alliteration of the b’s. The orange was unique to this sector which has provided Bellberry with a distinct and unique point of difference. This colour has become synonymous with the Bellberry brand and is used effectively across all applications - from annual reports, corporate profiles, conference materials and digital communications.
Brand Identity design