Red Cross works with the most vulnerable people and communities in Australia and internationally. We were engaged by the SA chapter to help centralise all aspects of their communications and develop a strategy that would reinforce the brand values and mission in a cohesive and engaging way. Consistent application and brand execution was required that would help with identification of Australian Red Cross products and services as well as being easily understood and recognised in the market by a diverse target audience.
From local sub-branch promotions to strategic corporate documents, signage, campaigns, events, internal and external marketing, Detour also assisted in updating the Australian Red Cross brandmark typography.
